Friday, February 2nd, 2007

Helvetisation

Max Kaplun made this short film about his Helvetica-themed art school project. After nixing a “Helvending Machine” that would dispense various weights of the typeface, he settles on a suitably disorganized target and Helvetisizes it.

My favorite quote: “I began to hate Helvetica, and I could feel my stomach turn whenever I saw Helvetica on a billboard or street sign.” I hear ya, brother…

[del.icio.us] [Digg] [Ma.gnolia] [StumbleUpon]
Posted by Gary

4 Comments »

  1. Loved the film…but hated the abrupt ending sort of like sex without a climax…..Does the Font Rule the Day ….Does Max rise to the challenge of the Nazi Librarian……or IS the Librarian the Osama of Helvetica! Have the terrorist won! Iknow sequels almost never live up to the original..but in this case I think H2 is mos def in order! -)

    Comment by John Vetter — Tuesday, February 6, 2007 @ 11:06 am

  2. Great journey through the crazy process of generating and executing a project. I think the true climax is the moment of desperation when Max realizes that the Helvetica-calibrated facial hair idea is the worst one yet. Very well resolved, however, with the final project installation unfolding like a timed game show contest: “I was allowed two hours to install as many [DVD] covers as I could…”

    Comment by Gideon Fink Shapiro — Thursday, February 8, 2007 @ 10:16 pm

  3. How can i get a copy of this movie to show my students?

    Comment by Lynn Short — Friday, February 23, 2007 @ 1:14 pm

  4. You can contact Max via his YouTube page:

    http://www.youtube.com/watch?v=gb5sEy_htuc

    Comment by Gary — Saturday, February 24, 2007 @ 12:21 pm

RSS feed for comments on this post. TrackBack URI

Leave a comment