Wednesday, March 7th, 2007

Official Film Poster Unveiled

Behold the official film poster v.1, designed by our friends at Experimental Jetset. 27″ x 40″, litho printed on 100# matte paper. Now available in the shop, and we’ll be selling them at the screenings too.

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Posted by Gary

4 Comments »

  1. Hello Gary,

    Congratulations for the Official poster, it´s really great and i will buy it inmediatly :)

    I am a Graphic Design teacher and i want to make a screening of Helvetica the film in my city in Chile, if it´s possible soon.

    Thanks for attend my petition,

    Best Regards,
    and congratulations for this documental film.

    mh

    Comment by Miguel Hernández — Wednesday, March 7, 2007 @ 1:03 pm

  2. Beautiful poster. Pretty clever concept, too.

    But why isn’t this website set in Helvetica?

    Comment by Julian Bennett Holmes — Wednesday, March 7, 2007 @ 5:19 pm

  3. Julian - Every typeface has it’s place. Unfortunately, there isn’t a version of Helvetica that works great at small sizes on screen. Otherwise, I’m sure Gary would have gone for 100% Helvetica on the site. Instead, Matthew Carter’s eminently readable Verdana treats the content well.

    Comment by Stephen — Thursday, March 8, 2007 @ 1:21 am

  4. And since Matthew Carter is in the film, and he talks about Verdana, I’m covered!

    Comment by Gary — Thursday, March 8, 2007 @ 6:55 am

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