After a furious final week of color correcting and online editing, I’m here in Austin at the South by Southwest Film Festival. The film premieres tomorrow, and thus far I’ve just been taking it in, seeing some films (Fish Kill Flea and Silver Jew among them) and meeting some good people. The SXSW Interactive Festival is happening at the same time as the film fest, so the convention center is crawling with web programmers and designers. Not surprisingly, the Interactive crowd is just a little more psyched about the premiere than the general film population. But everyone seems excited. I’m still getting plenty of “You mean, the font???” reactions.
I caught a guy trying to steal one of our posters yesterday… which is a compliment I guess! I felt bad making him put it back, but we didn’t bring very many, and the postering situation here is sort of absurd. They only have three little kiosks at the convention center where filmmakers can put posters and fliers. So it’s a constant battle for space. Every time I walk by, someone has put their poster over ours, and two other people have put stickers over that poster, etc. It’s a mess.
I also got to see Mike Mills’ new doc Does Your Soul Have a Cold? which follows five Japanese people suffering from depression. I think most audience members were expecting some sort of exposé on the pharmaceutical industry, and the effects of American companies marketing anti-depressants internationally. What they got was a very personal, poetic film about the daily lives of the subjects, without any talking heads or ambushes of drug company execs. I really enjoyed it, but what killed me was that Mike had used Helvetica for the titles in almost the exact way that we’d used it in earlier cuts of the film (upper case, bold, big). During the online I decided to switch to a smaller, upper and lower case style for our titles. Mike’s film made me miss our big caps!