California Uber Alles
With all the time I’m spending waiting around in airports lately, you’d think I’d at least be up to date with my blogging. Alas, ’tis not to be. So here’s a few catch-up posts from the past week of the tour:

We had two packed screenings at the old Main Beach Theater in Laguna Beach… a place where I used to take dates in high school! And we even shared a marquee with (and out-grossed) Blades of Glory. Nice. Thanks to everyone at LCAD and AIGA OC for organizing the event.
We also screened at USC the following night, where they had what has now become somewhat of a tradition: the Helveticake. Instead of adhering to Modernist cake design principles, the bakers boldly chose to decorate the letters with Postmodern sugar swirls, polka dots, and other ornamentation banned in Basel. Somehow I managed to blow out the candles on all 9 letters…

Matthew Carter and I participated in a very nice discussion the following day. It was supposed to be about Helvetica, but as I’m a little bored discussing it, we turned it into a more of a Matthew Carter interview, with me doing my best Charlie Rose impression. Here’s Matthew getting stalked for an autograph afterwards:

Special thanks to the USC Design Department for hosting. No thanks to the USC AV department though (long story)…









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Will the info about the USC AV department ever be divulged?
May be on the DVD bonus features?
Thanks, looking forward to the London/UK screening…
All the best,
Sam
Comment by sam — Friday, May 4, 2007 @ 2:07 pm
errrrr….
http://www.mediabistro.com/unbeige/events/helvetica_takes_the_cake_in_la_57999.asp
Comment by Gary — Friday, May 4, 2007 @ 2:30 pm
I enjoyed the film, evening, cake etc. Nicely done, Gary.
Comment by lindsey — Thursday, May 10, 2007 @ 5:53 pm