MoMA pix
A few photos from MoMA’s compact but very well done “50 Years of Helvetica” exhibit, to which I’m honored to have contributed. I finally got to see it over the weekend. It features a five-minute loop from the film, a few of the materials I’ve picked up along the way during the filming process, and of course specimens from MoMA’s Swiss poster collection. It’s up through April 2008, so check it out if you’re in New York City.
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I watched the fourth clip and they make reference to Crate & Barrel using helvetica. I’ve compared their type face and all the different versions of Helvetica I can find and I just don’t think Crate & Barrel uses Helvetica. Look at the uppercase ‘C’; the Crate & Barrel one is more circular than Helvetica. Does anybody know what is going on with this?
Comment by Glen — Sunday, June 10, 2007 @ 1:22 pm
The deal is that they changed the upper case C in their logo. Otherwise it’s all just Helvetica.
Comment by Gary — Sunday, June 10, 2007 @ 4:43 pm
Congrats on the MoMA exhibit! It’s really well-done and fascinating, I thought, although I wish it would have been much larger. Maybe this could lead to a larger exhibit somewhere else… the Cooper Hewitt Design Museum, maybe?
At the exhibit I watched a mother explaining to a tiny child why Helvetica is important… sweet.
Comment by Rob — Tuesday, June 12, 2007 @ 2:22 pm