Type legend Jim Rimmer will be joining me and author Douglas Coupland for a discussion at the GDC Vancouver premiere on August 7. With over 50 years of creating and working with typefaces, Jim is considered a Canadian icon and hero in the graphic design industry. Adept at traditional metal type casting as well as digital type design, he’s created many typefaces including Nephi Mediaeval, Juliana Oldstyle, Fellowship, Albertan, Hannibal Oldstyle, and Duensing Titling.
Here’s a note from Jim on his first experience with Helvetica:
“I got my first glimpses of Helvetica in trade journals in the early 60’s. The Mergenthaler Linotype company offered it for sale in text sizes. As art director of a daily paper/commercial printer, I was allowed to order Linotype matrices in two sizes, and since I could not have both the italic and boldface variants on the two-letter mats, I chose the regular weight and the boldface in 10 and 12 point.
We used the new type to great advantage, and later on bought a few display sizes in foundry type.
Of course, I loved the type when I first saw it. Who did not?
It may have suffered here and there as it was adapted in several technologies over the past 50 years, but it survives in grand style.”