Comments on: Helvetica: the #1 independent film in the country! http://www.helveticafilm.com/newblog/2007/09/18/helvetica-the-1-independent-film-in-the-country/ A Documentary Film by Gary Hustwit Thu, 20 Jun 2013 10:23:34 +0000 http://wordpress.org/?v=2.5.1 By: Ruby http://www.helveticafilm.com/newblog/2007/09/18/helvetica-the-1-independent-film-in-the-country/#comment-15222 Ruby Sun, 30 Sep 2007 23:12:23 +0000 http://www.helveticafilm.com/blog/2007/09/18/helvetica-the-1-independent-film-in-the-country/#comment-15222 Enjoyed the film immensely, humorous and intelligent - great to hear designers/artists speaking about cerebral topics and politics and un-Botoxed faces looming large. There is more to the world than surface. Wonderful to see people who think and feel passion about their work! An inspiration, thank you! Enjoyed the film immensely, humorous and intelligent - great to hear designers/artists speaking about cerebral topics and politics and un-Botoxed faces looming large. There is more to the world than surface. Wonderful to see people who think and feel passion about their work! An inspiration, thank you!

]]> By: Danny http://www.helveticafilm.com/newblog/2007/09/18/helvetica-the-1-independent-film-in-the-country/#comment-14130 Danny Thu, 20 Sep 2007 20:21:09 +0000 http://www.helveticafilm.com/blog/2007/09/18/helvetica-the-1-independent-film-in-the-country/#comment-14130 Wow! Congratulations Gary. You deserved it. Wow! Congratulations Gary. You deserved it.

]]> By: Karen Young http://www.helveticafilm.com/newblog/2007/09/18/helvetica-the-1-independent-film-in-the-country/#comment-13946 Karen Young Wed, 19 Sep 2007 02:37:31 +0000 http://www.helveticafilm.com/blog/2007/09/18/helvetica-the-1-independent-film-in-the-country/#comment-13946 I thought I'd share my blog review of the film, which I saw with the teeming hordes in NYC... I saw the new film “Helvetica” on Friday and all I can say is: OMG!!! It is the most intoxicating film you can imagine. I mean Moet & Chandon intoxicating! Anyone who appreciates design, especially graphic design, will love it and walk away singing. OK, it doesn’t really have a political angle, unless it’s to celebrate the power of art beyond its commercial applications. That’s really what this film does: it celebrates the power of great art as expressed in this perfect and ubiquitous typeface, and it celebrates great graphic artists, who in their madly lyrical discourse give a glimpse into how and why they do what they do. The director said in an interview that “Helvetica’s 50-year “career” also mirrors a period of dramatic change for the type trade and the design world in general. So I thought it would be a good structure through which to look at those issues.” Helvetica IS the modern world, and when one artist puts an old Coke ad from the fifties with frumpy cursive type next to a sixties ad that clearly belongs to a new era, and intones - “Coke. Period. It’s the real thing. Period. Helvetica. Period. Any questions?” you can see how the type itself communicates. I am a former typesetter and longtime fan of modern design, so I’m not quite a civilian approaching the film. I do think that anyone who understands any kind of artistic passion would enjoy it immensely as well. I thought I’d share my blog review of the film, which I saw with the teeming hordes in NYC…

I saw the new film “Helvetica” on Friday and all I can say is: OMG!!! It is the most intoxicating film you can imagine. I mean Moet & Chandon intoxicating! Anyone who appreciates design, especially graphic design, will love it and walk away singing. OK, it doesn’t really have a political angle, unless it’s to celebrate the power of art beyond its commercial applications. That’s really what this film does: it celebrates the power of great art as expressed in this perfect and ubiquitous typeface, and it celebrates great graphic artists, who in their madly lyrical discourse give a glimpse into how and why they do what they do. The director said in an interview that “Helvetica’s 50-year “career” also mirrors a period of dramatic change for the type trade and the design world in general. So I thought it would be a good structure through which to look at those issues.”

Helvetica IS the modern world, and when one artist puts an old Coke ad from the fifties with frumpy cursive type next to a sixties ad that clearly belongs to a new era, and intones - “Coke. Period. It’s the real thing. Period. Helvetica. Period. Any questions?” you can see how the type itself communicates.

I am a former typesetter and longtime fan of modern design, so I’m not quite a civilian approaching the film. I do think that anyone who understands any kind of artistic passion would enjoy it immensely as well.

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