Monday, November 12th, 2007

Then we came to the end


A delicious-looking yet inedible cake in Atlanta…

So I hosted my final public screening with the film last Thursday in Atlanta. (Thursday was also the closing night of our 8-week run at the IFC Center in NYC.) Thanks to AIGA Atlanta and the Art Institute for organizing a perfect ending to the tour, a sold-out screening at the Woodruff Arts Center and a post-screening Q&A with me and the always astute Matthew Carter. The film will of course continue to screen at public events in the coming months, but without me there to do the Q&A. Really, I love graphic design, and I love typography, but after 100 events in the past seven months I can’t answer any more questions about fonts!

After the Atlanta event, I went to a friend’s wedding in Tulsa, Oklahoma. At the reception, the rabbi came up to me and said, “I heard you made the Helvetica film?! That’s my favorite movie, I saw it at South by Southwest, and I haven’t stopped thinking about it since!” It’s a strange and beautiful world where I can attend a wedding in Tulsa and have the rabbi know my work. Amazing.

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Posted by Gary

11 Comments »

  1. Congrats Gary! You made an amazing job. Thanks for sharing your passion with all of us.

    Comment by SwissLegacy — Monday, November 12, 2007 @ 4:07 pm

  2. Did you catch that the Atlanta screening was mentioned on Adult Swim (Cartoon Network)? Last night during Futurama. Fitting end to a fabulous tour.

    Comment by Jenn — Monday, November 12, 2007 @ 8:25 pm

  3. Can we anticipate a Helvetica 2 in the year 2057 by the then legendary film maker Gary Hustwit? Sure will be interesting to see how our design world and type changes over the next 50 years.

    Comment by Sue — Tuesday, November 13, 2007 @ 4:13 pm

  4. If I’m still working at age 90, then yes, get ready for Helvetica II: Revenge of the Serif…

    Comment by Gary — Tuesday, November 13, 2007 @ 4:20 pm

  5. We’ll make sure the 100th Birthday cake is edible.

    Comment by Sue — Tuesday, November 13, 2007 @ 4:24 pm

  6. It was a great show . . . a bunch of designers from my class went and we had a great time . . . so inspirational!

    Comment by Stephen — Thursday, November 15, 2007 @ 6:40 pm

  7. I just received my deluxe box set in the mail today. WOW! Thanks for putting such a delightful little package together. Opening it was almost as enjoyable as seeing the film for the first time.

    Comment by Brentos — Thursday, November 15, 2007 @ 10:24 pm

  8. So glad you came to Atlanta, Gary! The film was wonderful. And it was great hanging out with you at the after-party. Best of luck in your future endeavours.

    Comment by Becky — Friday, November 16, 2007 @ 6:29 pm

  9. >Opening it was almost as enjoyable as seeing the film for the first time.

    A religious experience …

    http://gallery.mac.com/marksimonson#100008

    via typophile

    Comment by Si — Saturday, November 17, 2007 @ 1:19 am

  10. Gary: Your DVD arrived in the mail today (Arlington, MA, USA), and I spent the evening watching it and the extra features. I really enjoyed it! Thank you for making this film.

    Comment by Rick Umali — Wednesday, November 21, 2007 @ 10:28 pm

  11. Well done Gary, it’s been great to catch up with you at the screenings. What are you going to do with all your Air Miles? ;) And all your spare time?!
    -
    Best,
    M

    Comment by Michael C. Place — Thursday, November 22, 2007 @ 4:57 am

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