Dutch graphic design unit Experimental Jetset was founded in 1997 by Marieke Stolk, Danny van den Dungen and Erwin Brinkers; its main focus is installation work and printed matter. Influences range from early modernism to contemporary subcultural movements (Punk, Situationist International, Concrete Poetry, Psychedelic Pop, Provo, etc.), although these influences are in evidence conceptually rather than formally.

Formally, their work refers more to the aesthetic language of late modernism, a language that the members of Experimental Jetset regard as their mother tongue. "Having grown up in the Netherlands, we see late modernism not as a corporate aesthetic, but as something much more authentic. Late modernism is the folk art of the Netherlands, something very much linked with our roots".

With "The ABC of Materialistic Dialectics", Experimental Jetset takes a quote from Trotsky, and turns it into a Helvetica specimen sheet.

"Trotsky is arguing that the letter A is never equal to another letter A. Not even to itself. Loosely interpreted, we thought this would be a good metaphor for how we see Helvetica... as something that might look the same, but is always different. It's a sort of response to critics who are afraid of Helvetica's 'uniformity', while in fact, Helvetica is never uniform, but means something different in every context."

A2 size (16 1/2" x 23 1/2") limited-edition letterpress print. Edition of 100 numbered copies made.