For any Swiss graphic designer, the question of how they define their relationship to Switzerland's powerful mid-20th century typographic tradition is inescapable. Dimitri Bruni and Manuel Krebs, the co-founders of Norm, the Zurich-based graphic design team, address this issue by questioning the legacy of that tradition throughout their work. Bruni and Krebs, born in 1970 in Biel and Bern respectively, met as graphic design students in Biel during the early 1990s. In 1999, they founded Norm and have since defined their own graphic language in print and on screen by determinedly ignoring the established conventions to create their own highly complex parallel system. Despite their deliberately iconoclastic approach, Norm's work is characterised by an highly skilled use of typography and print as well as a playful approach to technology. These qualities are apparent on norm's website - www.norm.to - as well as in commercial work such as the typography for Cologne Airport and in their self-published projects such as the books Introduction and Things.

Norm designed their print as an homage to Helvetica designer Max Miedinger. A2 size (16 1/2" x 23 1/2"). Hand letterpress printed, 100 numbered copies.