Museum für Gestaltung Zürich & the Freitag factory
March 24, 2007

The panel discussion "Will This Typeface Last Forever?" Left to right: Erik Spiekermann, Alfred Hoffmann, Lars Müller, David Carson, Manuel Krebs. [Gary Hustwit not pictured... because he's taking the picture...]

The panel audience.

Reception after the panel, with the 12 finalists in the museum's Helvetica50 poster competition.

Poster competition finalists.

Poster entry, detail.

Spiekermann meets the press.

Museum director Christian Brändle introduces the film screening. At capacity with 300 attendees, 200 turned away...

The afterparty at the Freitag factory, hosted by soDA magazine. 700+ in attendance.

Live visuals by a team of artists with overhead projectors.

The big H.

Happy 50th Helvetica!

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